I am Lailene Nito, a UI/UX designer based in the Philippines.

I’ve been working as a UI/UX Designer for 6 years. I focused on creating user-centered, responsive, and accessible interfaces. I’ve led designing for websites like passport expeditor agency, web interfaces for access control solution company and landscaping business management, and non-profit organization’s mobile and web app.

While I’ve been fortunate to work on some amazing projects, I’m eager to take on more challenges that can broaden my skills, deepen my knowledge, and help me grow — especially in the area of user research.

I am fond of cats and dogs, I have 4 cats and 3 dogs currently. During my free time and when I want to unwind, I usually play with them.

I also like playing with claw machines where I’ve already won several stuff toys. Playing with claw machines, actually taught me to choose battles to fight for or I’ll lose big time haha.

I am fond of playing, adventure escapes game, puzzles, and games related to playing like a detective or related to brain exercise because it makes me feel smart hahaha.

experience

Senior UI/UX Designer (Technical Designer)
Hooli Software, Inc.
Jun 2019 – Jun 2025

• Led the end-to-end design and redesign of client- and customer-facing websites, mobile apps, customer portals, and admin dashboards across multiple industries.
• Collaborated directly with international clients to define product requirements, user needs, and pain points.
• Aligned design decisions with business goals, technical constraints, and inferred user needs based on stakeholder input, competitor analysis, and design best practices.
• Designed responsive and accessible user interfaces for WordPress websites, adapting designs to the platform’s limitations while maintaining usability and brand consistency.
• Designed and delivered wireframes, interactive prototypes, and design specifications using Figma and Adobe XD for user testing and smooth developer handoff.
• Conducted internal user-research and usability testing to gather feedback and insights on the design.
• Created style guides and contributed to the existing design system.
• Worked cross-functionally with developers, project managers, and stakeholders to ensure alignment and enable faster problem-solving.
• Managed multiple projects simultaneously, ensuring timely delivery of designs.
• Created marketing assets including posters, social media graphics, eBooks, newsletters, and promotional materials for both digital and print platforms.
• Mentored interns in UI and graphic design, providing feedback and guidance.

education

2017-2019
Bachelor of Science in Information Technology (BSIT)
Bulacan State University, PH

2015-2017
Associate in Computer Technology (ACT)
Bulacan State University, PH

certificates

Foundations of User Experience (UX) Design
Coursera
Issued on July 2023

View Credential

UX/UI Design Foundations
Uxcel
Issued on Dec 2020

View Credential

skills

Adobe CC: Photoshop, Illustrator

Prototyping: Adobe XD, Figma

Collaboration: Jira, Zoom, Gmeet, Microsoft Teams, Figjam

Research and Analytics: Microsoft Clarity

Others: Canva, Stripo, Notion, Rebrandly, Qrfy

Languages: Filipino, English

I believe that great design comes from empathy, curiosity, and a willingness to explore…much like solving a good mystery.